The effect a good social media strategy can have on a business

One of our clients reached out to our team in early January 2025 after parting ways with a previous social media manager who had failed to deliver consistent content or measurable results.

They had under 1,200 followers and were seeing very little engagement. Their previous efforts at managing social media had been inconsistent and ineffective. Online orders were minimal, and customer turnout at the restaurant was low. It was clear they needed not just better content, but a smarter strategy.

Our Approach

We started by identifying their core needs and building a personalized roadmap. Our plan focused on:

• Content Creation: We visited the restaurant bi-weekly to capture high-quality photo and video content that reflected the brand’s warmth, personality, and offerings.

• Consistency: We established a posting schedule that kept the brand top of mind for followers, building trust and familiarity.

• Strategic Budgeting: With a monthly budget of $2,000, we maximized value through carefully planned paid campaigns and local influencer partnerships.

• Community Engagement: We curated themed events and weekly specials to drive traffic both online and in person.

• Meta Ad Optimization: Every campaign was monitored and optimized for performance, ensuring the best ROI.

The Results

In just 6 months:

• Accounts Reached grew from 115,829 to over 540,000

• Link Clicks skyrocketed from 116 to over 54,000 (a 47,225% increase)

• Followers grew from 1,029 to over 12,000+, a growth of 1,066.8%

These results weren’t just numbers they translated into packed weekend brunches, consistent weekday traffic, and a loyal customer base that keeps growing.

The Key? Empathy + Strategy

We put ourselves in the shoes of the ideal customer what would they want to see, know, and feel? That insight drove everything from our content to our events to our ad copy.

Looking to elevate your restaurant or food brand?Let’s talk about how Dream House Studio can craft a strategy tailored to your audience and deliver results you can taste.